Case Studies
ProTunes One (Product)
AI-powered music licensing platform for creators worldwide. Owned end-to-end product design and strategy as the sole product designer, helping secure €1.5M in seed funding and cutting monthly churn by 60%.
ecolytiq SDK
Led UX architecture for ecolytiq's SDK, a modular alternative to its white-label product built with Visa, letting banks integrate individual carbon-data components into their own apps with their own design system.
ecolytiq
Sole senior UX designer for ecolytiq, a sustainability-as-a-service platform used by banking clients including HSBC and Mashreq, reaching 33 million consumers and helping avoid 520,000 tons of CO2e.
NURI
Design generalist for NURI, a German crypto-banking platform blending fiat and digital assets. Owned the website, performance marketing, CRM, and brand for a user base of over 500,000.
Bitwala
Owned web design, social, email/CRM, and performance ads for Bitwala, a German crypto exchange, keeping a consistent brand across every channel through its transition into Nuri.
rückla
Self-directed case study: rueckla, a speculative digital banking app for intuitive financial management. Ran the full UX process end to end, research, testing, and a high-fidelity prototype, to demonstrate process depth outside client work.
ecolytiq
Sole senior UX designer for ecolytiq, a sustainability-as-a-service platform used by banking clients including HSBC and Mashreq, reaching 33 million consumers and helping avoid 520,000 tons of CO2e.
ecolytiq SDK
Led UX architecture for ecolytiq's SDK, a modular alternative to its white-label product built with Visa, letting banks integrate individual carbon-data components into their own apps with their own design system.
ProTunes One (Product)
AI-powered music licensing platform for creators worldwide. Owned end-to-end product design and strategy as the sole product designer, helping secure €1.5M in seed funding and cutting monthly churn by 60%.
Protunes One (Design System)
Design lead for One, ProTunes One's 50+ component design system. Unified a vibrant marketing brand with a clinical product UI and cut design-to-development handoff time roughly in half.
NURI
Design generalist for NURI, a German crypto-banking platform blending fiat and digital assets. Owned the website, performance marketing, CRM, and brand for a user base of over 500,000.
Lomography
A global creative brand and community for analog photography. Directed global digital campaigns and led creative for two record-breaking Kickstarter launches that raised over $1.6M combined.
