About me
Hey, I’m Aaron – a multidisciplinary senior designer with 11+ years of international experience crafting digital solutions across industries.
I bring a well-rounded skill set that blends design with expertise in AI, marketing, product, and strategy.
Always curious, always open to exciting new challenges.
11+
YEARS GENERALIST
DESIGN EXPERIENCE
6
IN-HOUSE (HYBRID/REMOTE) DESIGN POSITIONS
4
COUNTRIES I'VE WORKED IN
Who am I?
My name is Aaron, originally from the Philippines but have been calling Germany home since 2015. Design has always been the center of my life, whether professionally or personally. I've found myself in different parts of the world, having onsite experience in Manila, Hong Kong, Austria, Germany and remotely.
I consider myself as a 'Jack of all Trades, Master of Some' with regards to my work ethic.
Influences
My design approach is deeply influenced by the minimalist and functional aesthetics of the Bauhaus, combined with the precision and elegance found in Japanese art and architecture.
Regularly visiting museums allows me to draw direct and indirect inspiration from both historical and contemporary works, enriching my creative process. Additionally, I make a point to stay updated on evolving design standards, ensuring that my work is both modern and relevant. This blend of influences and my ability to quickly adapt to new trends and industry standards - whether in Marketing or in Product.
Philosophy
I believe in the Japanese concept of Kaizen 改善 both in my personal and professional life — constant improvement through small, meaningful steps. As a designer who values both creativity while aligning business goals, I always strive to blend innovation with strategy. By continuously refining work for clients and employers, I ensure that my designs not only inspire but also drive results - proven with my years of experience in the field.
My professional journey (so far)
My professional journey began with Lomography, a global creative company that introduced me to the energy of working with diverse teams. That experience shaped how I approach design—with curiosity, openness, and a strong collaborative spirit.
After six years with Lomography, I moved from the Philippines to Germany to pursue an M.A. in Design at the Bauhaus in Dessau. It was a formative step that deepened my craft, sharpened my critical thinking, and grounded my design philosophy in both function and experimentation.
Since then, I’ve worked in fast-moving startup environments, mainly in the Advertising, Crypto, Fintech, and Greentech spaces - currently in the A.I. music scene. Taking on many hats, I’ve:
* Led a team of eight creatives in Manila, while serving digital services (microsites, e-mail marketing, social media) to over 15 languages
* Co-managed a few successful Kickstarter campaigns
* So far contributed bring three digital products from MVP to launch * Deployed multiple whitelabel solutions across the globe
* Currently maintaining and impoving an A.I. music distribution platform
Colleagues often describe me as someone who’s calm under pressure, easy to work with, and willing to go the extra mile. I take design seriously, but I keep my interactions human, direct, and thoughtful.
Lately, I'm exploring how AI can supercharge creativity and workflow, whether for prototyping, storytelling, or uncovering new ways to solve problems.
Experience
Senior Product Designer
2024-
Senior UI/UX Designer
2023
Senior Marketing & Product Designer
2022
Senior Marketing Designer
2021-2022
Senior Graphic Designer
2018-2020
Freelance
2014-2018
Digital Agency Manager
2008-2014
Graphic Design Intern
2007
Education
UX Design
2024
UI Design
2022
M.A. Integrated Design
2016-17
Cert. Digital Marketing
2011-12
B.A. Multimedia Design
2004-08
Certifications
Introduction to AI Principles
2025
User Accessibility
2025
Skillset
Product
Creative & A.I.
After Effects
Illustrator
InDesign
Lightroom
Photoshop
Premiere
Designer
Photo
Publisher
Adobe Firefly
ChatGPT
Cursor
DaVinci
Freepik
Google Gemini
Midjourney
Pikaso
Prompt Engineering
Web
Office
Brands I've Worked With
