ecolytiq Brand Refresh - Design System & Website

The challenge with the ecolytiq website wasn't just aesthetic; it was about translating a complex climate-fintech value proposition into a fast, responsive, and easily manageable digital presence. The main problem with ecolytiq's old website was that it was hardcoded, which lacked flexibility especially for hotfixes and marketing items. Using Webflow as a replacement engine, I transitioned the high-fidelity Figma prototypes into a living ecosystem until the acquirement to Clarity.ai - this followed our brand guidelines which I co-managed.

Brand - Product Design System (Main components)

Brand Design System (full system on request)